Changing the Field
The old aphorism that “the only constant is change” is just as true today as it was in ancient Greece, when the philosopher Heraclitus first made the observation, and perhaps nowhere more so than in the realm of digital content creation. From the constant cycle of viral trends to the ever-evolving algorithm that dictates our feeds, social media and the industries with which it’s intwined—which is to say, all of them—are anything but static.The advent of social media has changed the sports indust...